Ikea in Brazil

IKEA IN BRAZIL IKEAs pile is to name a better everyday feel for the umteen people. The business idea supports this vision by offering a colossal range of well- be aftered, functional home furnishing proceedss at prices so minuscule that as many people as possible leave behind be able to afford them. The IKEA product range focuses on substantially design and function at a low price. It offers home furnishing solutions for every room in the home. It is co-ordinated so that no matter which title you prefer our designers and product developers work with child(p) to ensure that our products meet your day-to-day needs and eliminates the unnecessary.This business could be successful in brazil nut? Brazil is among the ten lede world economic powers. He entered a mild recession in 2009 (-0. 2%), Brazils economy has regained growth momentum in 2010, boosted by the revival of trade and back up by various recovery measures. Estimated at 7. 5% of GDP, the juicyest growth in Latin A merica. In recent years, Brazil has do one of the major powers of economic growth, thank to reforms to stabilize the economy through the procession of investment, boost and oil industry consolidation in the world with its exports.Lulas government brought the institutional stability and currently Brazil Dilma Rousseff, the unused president, elected in October 2010, pledged to sojourn the policies of former President Lula. Despite the good economic performance, social issues are important. The verdant remains one of the most unequal, on that point are strong regional disparities. IKEA for Brazil represent a window to the outside, as the Brazilian consumer is very attracted to foreign products, particularly if we talk about Europe.Since the Brazilian consumer IKEA offers a wide range of practical and high quality products at low prices. The quad cities chosen for introduction are Sao Paolo, Brasilia, Salvador de Bahia and Rio de Janeiro. These cities are chosen because they a re the most populate in Brazil. With this information, we will perform an synopsis to see if IKEA is possible in the Brazilian market. Besides being the gateway to mho America and continue the IKEA expansions.