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Wednesday, January 29, 2020

Differentiating Between Market Structures Essay Example for Free

Differentiating Between Market Structures Essay Using the virtual organization of Kudler Fine Foods, evaluations will be made to determine market structure and competitiveness. Kudler Fine Foods current strategic plan for 2003, marketing overview, and market surveys will provide information to evaluate how Kudler competes in its market and where its strengths and weaknesses are located. Based on the evaluation of Kudler Fine Foods an applicable market structure will be determined and the structures effects on the organization and its long-term profitability. Recommendations will be made for Kudler Fine Foods while comparing real-world organizations. Kudler Fine Foods Located in the San Diego area, Kudler Fine Foods has three locations offering imported and domestic specialty foods. Founder, Kathy Kudler found the joy of gourmet cooking to be a business opportunity and opened the first store in 1998. The first year of business was profitable and paved way to the opening of two additional stores. Shopping the world for the finest of products allows Kudler Fine Foods to offer the finest of wines, foods, and related goods. It is Kudler Fine Food’s mission to provide these fine selections coupled with knowledgeable, experienced, and helpful staff to create a pleasing shopping experience (Virtual Organization Portal, 2007). Strategic Plan 2003 To provide Kudler Fine Foods mission while staying competitive, profitable, and delivering the goods known for, strategic plans are necessary. In 2003 a strategic plan was generated, within the plan traditional supermarkets were thought of as competition. Albertsons, Vons, and Ralphs advertised specialty foods similar to Kudler Fine Foods in the area of meat and produce. However, Kudler stays competitive by attracting specific customers cooking gourmet. While competitive stores offer similar food, they do not offer the same customer service, gourmet accessories, and foods Kudler offers. Whole Foods and Trader Joe’s offer similar product but aim to gain customers focused on healthy lifestyles not the gourmet experience. Foreign food stores are not a large competitor, they to do not focus on the gourmet experience. While foreign food stores may have particular ingredients, they lack the competitive advantage of selection, service, expertise, or tools Kudler Fine Foods provides. According to 2003s strategic Plan Kudler Fine Foods customers are less price conscious than competitors (Virtual Organizations Portal, 2007). There is no direct competition although there are competitors trying to gain Kudler’s customer base. The combination of services and goods Kudler Fine Foods offers sets it apart from competition. Kudler Fine Foods uses its differentiated goods, atmosphere, knowledgeable services, intimate customer loyalty, and expansion of goods and services to stay competitive within the market. Ultimately it is the gourmet experience that makes Kudler Fine Foods a competitive force in the market. Marketing Overview Experiencing significant growth, Kudler Fine Foods looks to increase the profitability and loyalty of consumers and expand services. Kudler is strategically increasing profitability and loyalty of its customers by increasing internal efficiency, enacting a frequent shopper program, and expanding the services offered. Using a frequent shopper program customer purchases shopping behaviors are tracked and refined so applicable products can be offered to valued customers. Frequent shoppers will be offered points for shopping to redeem rewards to maintain store loyalty. To expand services Kudler offers exclusive upscale events in the store and in the comfort of customers own homes, which increases word-of mouth marketing, customer loyalty, and social networking. In addition to expanding services and offering frequent shopper programs to increase revenue Kudler Fine Foods focuses on reducing costs by increasing efficiency. Using a large department store to benchmark, Kudler is engaging in developing employees through training programs and upgrading software systems. Costs are reduced by minimizing purchases while maintaining adequate amounts of stock. Using information retrieved form the frequent shopper program and the â€Å"dollar value and profit margin per transaction† orders are placed to best capture customers needs while tracking sales data for better forecasting, merchandise selection, and inventory management (Virtual Organizations Portal, 2007, para.5). The store advertises the same sales and merchandise for the three stores and coordinates to maintain enough inventories within each store location to maintain a customer service level of 95% (Virtual Organizations Portal, 2007). Like other retail stores customer satisfaction is a prime marketing tool but so is the ever changing gourmet items offered in the stores. New items are introduced regularly into the store; Kathy looks to competitors for pricing strategies and product comparison to market the new goods. While Kathy looks to competitors her customer differs from other markets in the area, they look for a gourmet experience. Market Surveys Kudler Fine Foods conducted market surveys in 2010 and 2011to collect data from consumers. The surveys help to identify opportunity, measure success, and identify strengths and weaknesses within the organization. The 2010 survey indicated that there was not a good selection of products present in the store. This was an area of weakness and an opportunity to improve; the 2011 survey showed an increase of satisfaction in the selection of products presented in the store. Once a weakness, the surveys measure success in the increase of product selection from 2010 to 2011. Surveys identify store hours, atmosphere, merchandise satisfaction, and knowledgeable service representatives as Kudler Fine Foods strengths. Weaknesses include merchandise displays and in 2010 selection and overall store satisfaction. The marketing surveys show improvements from 2010 to 2011 in both strengths and weaknesses indicated by customers (Virtual Organizations Portal, 2007). Kudler Fine Foods Market Structure Kudler Fine Foods is a monopolistic competition market structure. Within a monopolistic competition market structure there come both positives and negatives effects for Kudler Fine Foods. Positives While there are many similar organizations Kudler Fine Foods goods and services are differentiated. Kudler Fine Foods offers physical product differentiation in the service offered. For example, customers look to Kudler Fine Foods for a gourmet experience that cannot be found elsewhere. Kudler Fine Foods overall performance creates an experience. This experience is different from competitors accounted for in the strategic plan. Another positive of a monopolistic competition is that they are price makers, because Kudler Fine Foods offers differentiated products and services they are able to set their own prices. Kathy uses competitors as a price guideline but sets her own prices. In a monopolistic competition market large profits are possible in the short run. Negatives Kathy easily entered the market and so will other individuals because there are no barriers to entry in the monopolistic competition market. The fewer barriers to entry in a market the more competition arises. The low barriers to entry in this market mean one must have an opportunity to differentiate; Kudler Fine Foods has this opportunity by offering different goods and services from its competitors. To stay actively competitive Kudler Fine Foods must engage in advertising to let customers know the difference between Kudler Fine Foods and their competitors. Advertisement costs time and money and can be difficult to make advertisements stand out against competitors. Long-term profitability As mentioned above in the short run profits are possible but because there are no barriers to entry many firms are attracted to the market, which increases in the long-run. As new firms enter the market Kudler Fine Foods products and services will become more elastic shifting the demand curve to the left, prices will be driven down reducing profits. In the long run these reduced profits will continue until Kudler Fine Foods reaches long run equilibrium, economic profit is impossible in the long run. Recommendations A personal recommendation for Kudler Fine Foods is to stay in the short run to continue making the most profits. They can do this by furthering product differentiation. For example, Kudler Fine Foods can look to competitors to make sure they are not selling the same products and offering the same services. Kathy already frequently introduces new products and should continue to do this. Staying innovative will also be beneficial, introducing online sells may help keep Kudler Fine Foods in the short run longer. Real-world comparisons In the real-world there are many monopolistic markets like that of Kudler Fine Foods. Taylors Market is an example, like Kudler Fine Foods they offer gourmet options. Taylors Market finds its competitive edge by offering specialty items, including an onsite butcher. Both Kudler Fine Foods and Taylors Market are one of many firms in a monopolistic competition market structure. They stay competitive by offering differentiated goods and services. While both firms start out inelastic in the short run, in the long run they become more elastic. Below is an example of how Taylors Market and Kudler Fine Foods monopolistic competition market structure compares and differs from other market structures.

Tuesday, January 21, 2020

Traditions and Values of Western Culture Essay -- History Education Es

Traditions and Values of Western Culture missing works cited History is a part of everyone's lives. We exist today because of our history. People who lived before our time fought for the rights that many individuals take for granted. Especially for an individual to appreciate life, one must be fully aware of the past, so one could truly appreciate their existence today and the freedom they have. So when the question arises on whether or not "Colleges and universities serve to pass on to students the great traditions and values of Western culture?" Without any doubt the answer should be absolutely yes. If someone answered no, the person should be considered ignorant and maybe they would think twice if all rights were stripped away from him. These institutions should pass on the tradition of education and the curriculum needed to achieve to be an overall well rounded person. The way an institution chooses to pass a long a culture does not matter, such traditions need to be passed to the next generation. There are three men of great literature, M ike Rose, John Henry Newman, and Jeffery Hart, who have recognized the importance of passing on the Western culture and they offer some interesting incites to their readers. In Mike Rose's essay he introduces the lives of people from a variety of cultures. He describes the hardships one may encounter as he goes through life. Rose begins by describing his own difficulties of accepting education in his life and how he would rather read comic books. He adds that it was not until high school when he met a teacher who inspired him to learn and write a great deal more than he was accustomed. After his final year in high school, Rose adds that "the books that seemed so distant, those Great ... ...ed to know the specifics of all the subjects; the main idea would be for him to know all other fields of study do exist and what those fields represent. Colleges and universities need to pass on to students the great traditions and values of the Western culture. By allowing someone to learn his history he will have a greater appreciation for life. With education, the knowledge of history will allow a person to make a statement in his lifetime that could better the future for others. The universities and colleges should not be reluctant in teaching the values and traditions of the Western culture. Mike Rose, John Henry Newman, and Jeffrey Hart all support the idea of educating our students about the traditions and values of the Western culture. There is an extreme need for these areas to be covered in school because students are lacking the knowledge of the past.

Monday, January 13, 2020

Eternal Light Essay

Another â€Å"wayfarer† is Victor Frankenstein, who is striving for â€Å"eternal light,† but in another aspect. He is the â€Å"Modern Prometheus,† longing to â€Å"pour a torrent of light into our dark world,† while creating a human being – a deed, which is intrinsic to God (26). His creation is the third participant in the â€Å"journey† to â€Å"eternal light. † He is unnamed, or more often called the creature, the monster, the wretch, or the one with â€Å"unearthly ugliness† (55). Victor’s creation also dreams for â€Å"eternal light† in the meaning of pure love or happiness, but he is compelled to follow the contrary direction – to â€Å"darkness and distance† (134). The three meet each other at the â€Å"land of mist and snow,† where their â€Å"journey† ends, where the border between possible and common lies, between dream and reality, between genius and mankind, between God and mankind, between â€Å"a country of eternal light† and â€Å"darkness and distance. † The character, accountable for the novel’s drama, is Victor Frankenstein, a student in humanities. â€Å"A possible interpretation of the name Victor derives from the poem Paradise Lost by John Milton, a great influence on Shelley (a quotation from Paradise Lost is on the opening page of Frankenstein and Shelley even allows the monster himself to read it). Milton frequently refers to God as ‘the Victor’ in Paradise Lost, and Shelley sees Victor as playing God by creating life† (Wikipedia). As a god Victor is determined to endow mankind: â€Å"Yet my heart overflowed with kindness, and the love of virtue. I had begun life with benevolent intentions, and thirsted for the moment when I should put them in practice, and make myself useful to my fellow-beings† (50). Moreover, as Prometheus, he gives the world â€Å"a spark of being† (28). Furnishing the world with such extreme power Frankenstein should take the responsibility of creator and help his gift be useful not destructive. However he mishandles it. When he is fifteen, he witnesses â€Å"a most violent and terrible thunderstorm,† which â€Å"utterly destroys† an â€Å"old and beautiful oak† (18). This event could be interpreted as an allusion to how pestilential this â€Å"spark of being† could be. As Miglena Nikolchina contends, the â€Å"serious ailment† is â€Å"in the man alone, undertaking the ‘godlike’ function to be a creator, but in many respects immature for it† (57). The concrete reason for the creature being â€Å"spurned at, and kicked, and trampled on† is his physical ugliness (133). Why Frankenstein’s creation is ugly? According to Cvetan Stoyanov, â€Å"Ugliness is in fact alienation, drifting away from the vital principle – organic could not be ugly, transgressing and killing it is ugly† (206). Something, often cited in connection to Shelley’s work is a sentence in which the perfect artist is described as a morally perfect man, as a â€Å"second creator, faultless Prometheus under the sky of Jupiter† (Shaftsbury 207). In this respect Miglena Nikolchina considers Frankenstein as an untalented artist, because he is not â€Å"morally perfect† and shows this as a reason for the monster’s ugliness. She claims that the Frankenstein’s morality is not one of a creator, but one of an ordinary man. â€Å"Frankenstein has not even fancied that love – namely love and only love his creation wants – is the first characteristic of creator. † â€Å"Ugliness turns out the sign, left behind by the creator who infuses life, but does not manage to come to love it and thus calls forth death, for it is not possible the fated for living to be made without love, and has no vitality what is deprived of the mercy to be loved† (Nikolchina 79-82). Victor’s blindness about the monster’s innocent nature is more harmful than the physical blindness. The blind De Lacey is the only man who perceives the monsters good resolutions. About the structure of the novel Nikolchina offers an interesting definition. It is â€Å"constructed as if of concentric circles of ice. The sailing to the North Pole is the outer circle, which serve as a frame of Frankenstein’s story. The conversation between the monster and Frankenstein among the sea of ice near Chamounix is the frame of the monster’s story, which is the core of the novel† (Nikolchina 86). The central part of his story is when after burning down the cottage of De Lacey he wonders: â€Å"And now, with the world before me, whither should I bend my steps? (80). Hereafter he starts hunting for his creator and begins alienating from his natural innocence. The creature wends his way toward â€Å"darkness and distance. † The changing nature corroborates his moral collapse: â€Å"I travelled only at night, fearful of encountering the visage of a human being. Nature decayed around me, and the sun became heatless; rain and snow poured around me; mighty rivers were frozen; the surface of the earth was hard, and chill, and bare, and I found no shelter† (81). â€Å"Advancing into experience,† Miglena Nikolchina explains, â€Å"is entering into a core of cold as well† (87). She suggests two aspects in analysing the role of ice. First it could be seen as â€Å"a supreme, unapproachable, unsusceptible to changes reality. It elevates Frankenstein ‘from all littleness of feeling,’ it fills him with ‘a sublime ecstasy that gives wings to the soul, and allows it to soar from the obscure world to light and joy’† (Nikolchina 87). Such an eternal and infinite is the picture before Robert Walton too: â€Å"†¦the region of beauty and delight. †¦the sun is for ever visible; its broad disk just skirting the horizon, and diffusing a perpetual splendour. The explorer’s hopes are so great that they turn out fantasies – he imagines an absolutely unreal North Pole: â€Å"†¦there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe† (2). The Modern Prometheus chooses the â€Å"wi ld and mysterious regions† to â€Å"the tamer scenes of nature† (11). He goes beyond the potentialities of ordinary people, however, aiming not at admiring of the Great Nature, but at gaining the divine secrets. While Elizabeth contemplates â€Å"with a serious and satisfied spirit the magnificent appearances of things,† Victor delights â€Å"in investigating their causes. † Elizabeth follows â€Å"the aerial creations of the poets† and â€Å"in the majestic and wondrous scenes† she finds â€Å"ample scope for admiration and delight,† while Victor is â€Å"capable of a more intense application,† and is â€Å"more deeply smitten with the thirst for knowledge† (15). He elevates his intellect, but not his soul. He does not realize that new born (for his creation emerges in a completely unfamiliar world) needs love and attendance. Striving to eternal light,† he encounters â€Å"impenetrable darkness. † Night is closing around,† †dark are the mountains,† â€Å"heavens are clouded† (40-41). The â€Å"spark of being† turns out a hideous abortion. â€Å"Thick mists hide the summits of the mountains† (54). Frankenstein falls into â€Å"deep, dark, deathlike solitude† (50). Suffering â€Å"the eternal twinkling of the stars weighed upon him,† instead of delighting â€Å"eternal light,† he exclaims: â€Å"Oh! stars, and clouds, and winds, ye are all about to mock me: if ye really pity me, crush sensation and memory; let me become as nought; but if not, depart, depart, and leave me in darkness† (87). The magnificent scenes give way to appalling â€Å"dusky plain† (124). The other aspect of the ice, according Nikolchina, is â€Å"something barren and lifeless; like a power, which is hostile to life; like muteness† (88). Longing revenge, Victor departs from land and â€Å"pursues his journey across the sea in a direction that leads to no land,† â€Å"†¦the snows thicken and the cold increases in a degree almost too severe to support†¦ The rivers were covered with ice and no fish could be procured† (123). The nature seems to be inspirited and acts against Frankenstein: â€Å"Immense and rugged mountains of ice often barred up my passage, and I often heard the thunder of the ground sea which threatened my destruction† (124). It seems he has stepped on some unseen border that can not be crossed. â€Å"When he appears almost within grasp of his foe, his hopes are suddenly extinguished, [†¦ ]. The wind arises; the sea roars; and, as with the mighty shock of an earthquake, it splits and cracks with a tremendous and overwhelming sound. The work is soon finished: in a few minutes a tumultuous sea rolls between him and his enemy, and he is left drifting on a scattered piece of ice, that is continually lessening, and thus preparing for him a hideous death† (124). â€Å"Walton is also surrounded by mountains of ice which admit of no escape and threaten every moment to crush his vessel† (127). The situation with the â€Å"unearthly† creature is however different. The stream of his spiritual development is contrary to the ones of Frankenstein and Walton. Through the epithet â€Å"unearthly† Shelley differentiates him from mankind. While Walton and Victor aim â€Å"wild and mysterious regions,† the creature seeks an intimacy with common world. The monster is â€Å"immaculate in a quite literal meaning – he is empty, tabula rasa† (Nikolchina 72). Every scene and every feeling he touches to are admirable for him. Everything is for the first time. He is a child. The monster meets the civilization, for the first, through the agency of fire, which is an allusion to a new Promethean deed. However he encounters some strangers’ fire. The â€Å"new born† learns everything from the outside world, from accidental circumstances. There is no one to guide him, no one to show him what is worth learning. According to A. A. Belskee, Shelley displays â€Å"the destructiveness of individualism, the tragedy of compulsory desolation, the intangibility of happiness without associating with others† (Belskee 303). Every approach to human society brings a lot of suffering to the creature, notwithstanding he sees â€Å"the future gilded by bright rays of hope and anticipations of joy† (65). Despondently speaking to Walton he describes himself as â€Å"the miserable and the abandoned, [†¦] an abortion, to be spurned at, and kicked, and trampled on† (133). The only possible interrelation with the surrounding world is violence. His crimes are a natural reaction, a rebel against the complete solitude. Otherwise the monster â€Å"could not conceive how one man could go forth to murder his fellow, [†¦] when I heard details of vice and bloodshed, my wonder ceased, and I turned away with disgust and loathing† (68). He clearly declares: â€Å"I was the slave, not the master, of an impulse which I detested, yet could not disobey† (132). The wretched interprets his lot as worse than Satan’s from Milton’s Paradise Lost, for â€Å"Satan had his companions, fellow-devils, to admire and encourage him; but I am solitary and abhorred† (74). He is the only one of the tree, the only one in the world, who completely rejects society with its gall, the only one who crosses the â€Å"border,† laid by society, and fades in â€Å"no land. † He fades for there will be no one to see him. The â€Å"eternal frosts† have frozen all the hatred into his â€Å"ice-raft† and he is â€Å"soon borne away by the waves and lost in darkness and distance† (143). The hopes of â€Å"poor† Frankenstein also fade with his death. He remains at the icy border, between â€Å"eternal light† and â€Å"darkness and distance. † The only thing he succeeds in is revealing these two possibilities for the future human nature: â€Å"Seek happiness in tranquillity and avoid ambition, even if it be only the apparently innocent one of distinguishing yourself in science and discoveries. Yet why do I say this? I have myself been blasted in these hopes, yet another may succeed.

Saturday, January 4, 2020

SAT Prep - Are SAT Prep Courses Worth the Cost

Are SAT prep courses worth the money? Theres no doubt that  SAT prep is a big business -- hundreds of companies and private counselors make impressive claims about their ability to improve your SAT scores. Prices tend to range from several hundred to several thousand dollars, depending on the amount of in-person one-on-one tutoring you receive. Are these courses worth the investment? Are they a necessary evil for an applicant to be competitive at the countrys most selective colleges and universities? How Much Your Scores Will Improve A lot of companies or private counselors will tell you that their SAT prep courses will result in score improvements of 100 points or more. The reality, however, is much less impressive. Two studies suggest that SAT prep courses and SAT coaching raise the verbal score by about 10 points and the math score by about 20 points: A College Board study conducted in the mid-1990s showed that SAT coaching resulted in an average verbal increase of 8 points and an average math score increase of 18 points.A 2009 study by NACAC, the National Association of College Admission Counseling, showed that SAT prep courses raised critical reading scores by about 10 points and math scores by about 20 points The two studies, although conducted over a decade apart, show consistent data. On average, SAT prep courses and SAT coaching raised total scores by roughly 30 points. Given that SAT prep classes can cost hundreds if not thousands of dollars, the average result is not many points for the money. That said, the NACAC study revealed that about a third of selective colleges stated that a small increase in standardized test scores could make a difference in their admission decision. Some schools, in fact, have a specific test score set as a cut-off, so if 30 points bring a student over that threshold, test prep could make the difference between acceptance and rejection. Test Preparation For highly selective colleges and universities, high SAT or ACT scores are typically an important piece of the admissions equation. They tend to rank right below your academic record in terms of importance, and your application essay and interview are often less important than the SAT or ACT. The reason for their importance is somewhat obvious: they are standardized, so it gives a college a consistent way to compare students from across the country and around the globe. High school rigor and grading standards vary considerably from school to school. SAT scores represent the same thing for everyone. That said, there are many situations in which SAT test prep would NOT be worth the money: Your top choice colleges are test-optional (see test-optional colleges). Many colleges and universities recognize that a single, high-pressure exam shouldnt carry so much weight in admissions decisions. As a result, they dont require SAT or ACT scores. Often these schools will require some other measure to ensure applicants are qualified: a graded high school paper, an interview, additional essays, etc.With your first attempt at the SAT, your scores are on the higher score range for the colleges that most interest you. Look through my list of A to Z college profiles to see 25% and 75% for all of the nations selective colleges. If your scores are up in the 75% range or higher, theres really no reason to take a test prep class in an effort to improve your scores.Your self-motivated and can teach yourself with a couple of test preparation books. Theres nothing magical about test-prep courses. They will provide strategies for test-taking such as how to eliminate answers and make intellig ent guesses when youre unsure of an answer. But books provide that same advice, and a good test prep book will also have thousands of practice questions to help you become familiar with the SAT. Test prep courses are useful for students who arent disciplined enough to study for hours on their own, but a diligent student can get the same benefit for hundred dollars less through independent study or group study with friends.   Find a Good Test Prep Course Its not possible for me to evaluate the thousands of private college admissions counselors out there. But Kaplan is always a safe bet with high customer satisfaction. Kaplan offers several options with a range of pricing: SAT On Demand Self-Paced Course  ($299)SAT Classroom Online ($749)SAT Classroom On-Site ($749)Unlimited Prep--PSAT, SAT, ACT ($1499) Again, there are lots of other options out there. Kaplan does guarantee improvement or you get your money back, a promise that youre unlikely to get from a private counselor (with some exceptions).