Memo to ebusiness Chief Marketing officer

To: John Doe; Chief market OfficerFrom: Jane Doe; e-Business selling ConsultantDate: June 29, 2007Re: Targeting ?niche? market and meshing situation redesign. Three historic period ago camecordia.com has spent hundreds of dollars in launching our send, purchasing come in submission parcels, assort ads and bulk e-mail addresses; yet we argon lacking to realise some traffic to our internet site. At present, we atomic number 18 marketing to consumers that consider various learns and are not interest in the type of products we are stretch outing. The problem could possibly be that we whitethorn not be selling our product to our full-strength consumer or whitethorn be we are not marketing the typeset type of product to our consumers. Therefore, we need to redesign our site with nominal changes and target the right clients. Target ?Niche? marketingCurrently, our web site sells both cameras as well as camc rewrites. We purpose moderate products on our site with questi onable quality, also our site targets customers with diverse needs; which may be the reasons why our sales may have dropped within three years on our site. We may look into resolving this discrepancy by acting the pursuance -?By targeting our product towards certain people. Large organizations offer numerous products, loads of information, and services, which can cause a consumer to go steady in confusion versus helping them out.

By gearing our nidus on high quality camcorders and cameras for professionals or people who enthral this as their hobby, we can show the uniqueness of our products compared to our com petitors. ?Focus on the literal need of the! customers. In order for us to do this we need to invest in redesigning our site in which a fall out or chat room get out be assumption to the shoppers for a chance to discuss in detail the products that are being offered. By viewing and keeping up with... If you deprivation to get a full essay, order it on our website: OrderCustomPaper.com

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