Lifestyles

Lifestyles Introduction If you look up the word Lifestyle in the dictionary you will find the rendering “a knowledge of life or style of living that reflects the attitudes and values of a person or group”. However this definition does non furbish up much to marketing, or consumer purchasing habits. Another definition that would be of more relevance and importance to marketers is “Lifestyle refers to a ruler of consumption, of how he or she spends their time and money”.

A life-style marketing perspective shows how mint sort themselves into group s on the rear of activities they enjoy, how they spend their free time, and how they spend their disposable income. This gives marketers a find out for market segmentation strategies. Market segmentation is the filling of groups of people who will be most receptive to a product. This is do using both Demographics (variables such as age, sex, race, income, occupation, education, family status, and geo...If you want to dumbfound a full essay, order it on our website: OrderCustomPaper.com

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