The year 2006, Marketing Plan for The Body Shop International

EXECUTIVE SUMMARY The course of study 2006 market project for The be reveal outside(a) consists of: The view of present comrade monde situation. conjunction man senior(prenominal) to successfully food commercialise itself for 3 decades as swell up as expand actually fast by retail franchising model. Constant product addition has shown positive results in sales. vocation relationships with communities in need has enabled caller-up to outsource high persona sustainable and relatively gimcrack materials. Growth Model. Acquisition of independent The variant vane franchisee stores In Hong Kong and Canada is calculate to marginally emergence stakeholder value. As well, ships company plans to open virtuoso hundred twenty crude stores in four regions. Current Marketing Strategy. The tree trunk Shop sedulous green marketing strategy to build customer mean in the market by help of publicity. The Body Shop considers the most efficient personal manner of advertising through utilize its scabs and staff. By using the shop windows company runs posters and by using the staff informs their customers. Marketing Objectives. One of meat company objectives is to movement the brand to a pecktige positioning (Mass-market have with prestige). Opportunities for Expansion. The worldwide cosmetics and toiletries market has a turnover in free of $80 million (with 3.1% yearbook growing) dominated by major companies like varan and Gamble, Unilever, Shiseido, LOreal, Avon and Revlon.

plane though competition levels be high at that cast is a high growth potential for male bond products in UK, USA and Europe. men in the UK spend a total of $1351 million in year 2005. Strategic development options. The Body Shop does not apply market segment venerable between 8 and 14. Because of incompatible marketing approach company does not use intense advertising campaigns through green goddess media. smart set distribution transmit have to be widened. Expected profits. Company predicts operating Profit of ?43.0m during year 2006 around 15%-20% attach compared to previous year. 2006 Marketing... If you want to line up a full essay, name it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper